Medically Supervised Anecdotal Study

I heard this phrase in a radio advertisement:

In a recent medically supervised anecdotal study, over 96% of the participants who took Product X*, reported an increase in libido and erectile strength.

What is a medically supervised anecdotal study? Why not have a real clinical trial of Product X? Probably because a real clinical trial would show Product X is no better than the potions and elixirs sold at 19th century medicine shows.

*Not the real product name.

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