Aioli, if you didn’t know, is a very common and straightforward sauce usually made from garlic, oil and eggs but Fieri says he felt the need to rebrand it for his restaurants, saying, “If we called it aioli, does that make it sexier?” You might rebut that “Donkey Sauce” is arguably even less sexy considering the range of possible sauces that could be extracted from such an animal, but guess what — he owns a restaurant chain and you don’t, so America apparently disagrees.