Brilliant Marketing

(via What’s new by Bob Park – Friday, September 3, 2010)

3. STEPHEN HAWKING: HIS BRILLIANT THEORY OF HOW TO MARKET A BOOK.

Send copies to all the pompous nincompoops it will offend. That’s it! They will sell it for you. BBC News today published their reactions to Hawking’s new book in which he says that science can explain the origin of the universe without invoking God. This is “naturalism,” the dominant philosophy of science in the 21st century. It restates the first law of science discovered by Thales of Miletus in 585 BC: for every observable effect, there is a physical cause. I don’t have Hawking’s book, so I don’t know exactly how he said it, but I would have preferred to say: “invoking God would not help me to explain the origin of the universe. Hawking explains that the existence of gravity means the universe created itself from nothing. The first offended pompous nincompoop was Chief Rabbi Lord Sacks in the Times: “What would we do for entertainment without scientists telling us with breathless excitement that God did not create the universe as if they were the first to discover this astonishing proposition.” Yes, and did you learn anything?

The Grand Design – Stephen Hawking & Leonard Mlodinow

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